Oxfam’s campaign, now in its third year, aims to help slow down the effects of fast fashion by encouraging people to shop second hand and donate their pre-loved clothing. Caring for our planet and people is at the heart of everything we do, so we are thrilled to be a part of this initiative.

As champions of slow fashion, we are passionate about extending the lifespan of our clothing and ensuring that they are part of the circular economy. This is why we have launched Pre-Loved and Rental Collections to take steps towards a circular fashion business model.

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From September, we will donate 50% of the net proceeds from sales of our Pre-Loved category to Oxfam to support their work helping people to beat poverty around the world. By shopping our Pre-Loved Collection you will not only be helping to protect our planet, but you will be helping many communities too as the proceeds will aid Oxfam’s vital work to beat poverty worldwide.

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Another way to extend the lifespan of clothing is to rent instead of buy. Our Rental Collection allows you to rent your favourite styles for two weeks, then send back to us hassle free. So, you can have a chic wardrobe with no limits, whilst also reducing the amount of clothing that ends up in landfill.

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“We’re excited to be partnering with Baukjen and Isabella Oliver to encourage people to buy second hand clothing, and raise as much money as possible for our work fighting poverty around the world. Buying second hand and donating to Oxfam helps to reduce the impact of clothing on the environment by giving garments a new lease of life.”

- Lorna Fallon, Retail Director, Oxfam

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