Why is denim bad?
Denim is a durable and versatile fabric that has been used throughout the fashion industry for hundreds of years. Throughout its long history, denim has evolved and is now available in a wide range of colours, materials and products but its impact on the environment is far from perfect.
Denim is usually made from cotton, which is a very thirsty crop and is conventionally grown with a huge amount of pesticides and insecticides which are very damaging to farmers, soil and water health.
What is TENCEL™?
TENCEL™ Lyocell is a man-made cellulosic fibre, meaning it’s made from wood but broken down into cellulose using chemicals, before being spun into the fibre. Tencel fibres are made from responsibly sourced wood, meaning they are never sourced from ancient or endangered forests, and are manufactured in an environmentally responsible process where water and solvents are recycled at a rate of over 99%.
The life cycle of Tencel™ fibres mirrors natural cycles as they are made from renewable materials and are certified compostable and biodegradable, meaning they breakdown in nature at the end of life.
Why is Tencel™ Denim special?
TENCEL™ Denim provides the durability and look that is expected of cotton denim while also offering long-lasting softness and smoothness – you’ll really have to try them for yourself! This alongside the responsible production and lower water use makes TENCEL™ Denim a true hero in our eyes.