We are a London-based womenswear brand, with a focus on environmental, ethical and sustainable style. Our clothes are designed for good.

Meet Baukjen de Swaan Arons

I’m Baukjen, Founder and Creative Director. I was born in Amsterdam and raised in London where I still live. I’m married to Geoff who is also my co-founder and together we have 3 kids; Oliver, Sebastian and Pippa. The kids grew up with the business, often helping out in their holidays. We also have two dogs, Popcorn (mum) and Chief (son).

Read More

Our Brand

Our mission is to put our customers and people at the heart of everything we do; through the timeless, carefully crafted designs that empower women to be their best selves every day, and our determination to drive lasting positive change in a damaging industry – through sustainable practices, recycling of garments and fabrics and a commitment to a more ethical supply chain

Planet & People

We are champions of slow fashion, caring for people and the planet, and campaigning for change. From supporting poverty-stricken areas, to drastically reducing our carbon emissions, we are committed to disrupting the fast fashion model whilst still supporting small-scale facilities

Read More

We celebrate slow fashion. Our clothes are timeless, crafted using the best quality materials and made to last. We empower women to be their very best and give them confidence when they need it

Sustainable Attributes

We design and produce our clothing using responsible practices that take into account environmental, social and ethical implications, while offering complete transparency. We provide insight into the sustainable attributes for each item in our collection in order to allow you to make an informed choices when it comes to buying fashion

Read More

Our Factories

There are many personalities and people behind our brand. From the team in London and in our warehouse, to the factories in Portugal – core to our success are the people behind it

Read More

All of our manufacturers sign our code of conduct. This ensures that their environmental, ethical and social needs are upheld and protected – this is exceptionally important to us

Our Fabrics

Our imprint on the world matters. We are always aiming to increase our offer of eco-friendly fabrics. Most of the fabrics we use are derived from natural fibres that biodegrade much faster without releasing harmful chemicals into the environment

Read more about how to take care of our garments

Read More

Our Packaging

In 2018 we became the first premium UK fashion retailer to eradicate plastics from our packaging. Made predominantly from 100% recycled materials, our packaging is 100% recyclable and biodegradable as well.

Find out more

Meet The Team

Our team is important to us. We spend a lot of time working and that’s why we make it a priority to be in an environment that inspires, stimulates and supports

Read more about our culture and the team

Isabella Oliver Maternity Wear

House of Baukjen is also home to sister brand Isabella Oliver; our sustainably conscious maternity brand launched in 2003.

Visit Isabella Oliver