The ultimate dress-up-dress-down item, denim really is the stalwart staple of any wardrobe. But getting the right fit for your shape and style can be tricky at the best of times

Luckily we’ve taken the guesswork out of finding the perfect pair of jeans for any woman. Our in-house design team has worked long and hard to create a denim collection that universally flatters every style and shape, and we think we’ve hit the nail on the head (if we do say so ourselves).

If a skinny staple is your style, then our Wren Recycled Skinny Jeans are for you: premium super stretch denim hugs you in all the right places and sits at the perfect height, right on the waist.

If a more relaxed fit is your vibe, then aim for our bestselling Boyfriend Jeans: a feminine fit that hugs the hips and tapers just the right amount, to a slightly cropped length. No wonder they’re a customer favourite.

The Gail Jean has a flattering fit that is slim through the hip and relaxed through the thigh, finishing with the wide leg cropped shape we know and love.

The Girlfriend Jeans alluring fit is slim through the waist and hips, with a higher rise, and a straight leg.

The A-Z Guide to Baukjen

We’re determined to drive lasting positive change in a damaging industry. Social Responsibility, sustainability, transparency and people are all core...

AW20 Lookbook

The AW20 collection  centres around relaxed, effortless styling and confident prints. Showcased and styled by author, writer & speaker Katherine...

Little Black Tops

Always on the hunt for a great base top that goes the extra mile? So was our in-house design team....