Home Baukjen's Diary Packaging with Purpose: Why We Said Goodbye to Plastic
Packaging with Purpose: Why We Said Goodbye to Plastic
We all have our wake-up calls. Ours came with a startling fact: nearly half of global plastic waste comes from packaging. For us, that simply wasn’t acceptable. We knew we had to do better. In 2018, we made a bold move. We became the first premium UK fashion brand to eliminate plastic from all our packaging. It wasn’t the easiest path, but it was the right one.
Fast forward to today, and we’re proud to say that every element of our packaging is thoughtfully designed to tread lightly on the planet. It’s 100% plastic-free, made from recycled materials, and completely biodegradable, breaking down in as little as three months. Even the tear strip (yes, even that!) is compostable. Because for us, responsibility isn’t a buzzword—it’s woven into everything we do.
We’ve paid attention to the details. Our prints and branding use vegetable and water-based inks that are free from harmful chemicals. So you can open your parcel knowing it’s kinder to you, and to the environment. Small touches, big impact. We believe that sustainable fashion is a shared journey. Every choice matters, right down to the packaging on your doorstep. Together, we can change the future: one parcel at a time.