Our Brand

We design for the women around us. From the design, fabric, cut and service, you are at the heart of everything we do.

The Baukjen brand is a personal affair. The founder, Baukjen de Swaan Arons, born in Amsterdam and raised in London, brings a Dutch as well as London influence to the collections.

Baukjen is for every day and every mood. Our collections are defined by foundational pieces infused with timeless essentials and relevant trends. We are not about fast fashion. We’re about long-lasting, eco-friendly fabrics that are ethically sourced and meticulously crafted into pieces that you’ll love forever.

We are committed to providing a positive impact and are constantly looking for ways in which we can improve our sustainability.

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Comfort, quality and fit are paramount to us and this is reflected in our collections. We design with 18-hour diaries in mind. Pieces that you can mix and match into your wardrobe and wear in a relaxed and effortless way. Modern. Classic. Forever – this is what we stand for.

Simply, we’re here for you, we listen closely and hate to disappoint.

You're a modern woman living a busy life. Whatever your day looks like, whatever your mood - we've got you.