Reign Midi Dress

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White Poppy Floral

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Featured on YOU Magazine and The Guardian.

The summer floral that radiates glamour and style. Our scattered poppy print has been beautifully designed into a flowing and flattering midi dress, that is sure to make a statement. Enchanting, eye-catching and totally irresistible, allow this dress to float from garden parties to summer evenings with ease.

  • Crafted in lightweight crepe
  • Elasticated, blouson shaped sleeves
  • White and red, poppy floral print
  • Elegant midi dress design

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  • Details
    100% Viscose
    Delicate Machine Wash - 30°
    Product Code: DR40137-WPF
    Back shoulder at neck to hem - 116.5cm (45 7/8")
    Sleeve length - 32cm (12 1/2")
    Click here for more sizing information
  • Delivery & Returns


    • Standard Delivery (2-4 working days) - FREE for UK orders over £59 (normally £3.95)
    • Next Day Delivery (order before 3pm) - £6.95. Excludes Sundays and Bank Holidays.
    • International Delivery to over 120 countries available

    To find out more about all delivery information and timescales, click here.



    Naturally we hope you’ll LOVE your purchase, but it’s alright to change your mind. We offer full returns on all unworn items returned with tags. 

    View the complete Returns Policy here.

  • Sustainability
    We are proud to be an environmentally, ethically and socially conscious brand. It's important to us that our customers, business partners and our community know what we do and what we stand for. Find out more
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