In a world obsessed with speeding everything up, one industry is taking a stand: fashion. As we become more aware of our impact on the world around us, many of us are looking to make more conscious decisions. Whether that be in the food that we eat or the clothes that we wear.
Gone are the days where we would obsess over buying something for the cheapest price. Now, we don’t mind spending a little more to know that our money is going towards change for good. In the world of clothing, this means supporting the slow fashion movement.
Slow fashion is a considered approach to fashion and a reaction to the fast pace at which clothing is being created and consumed. It brings together ideals of ethical and sustainable manufacturing whilst encouraging consumers to thoughtfully engage with fashion, choosing quality over quantity.
So, slow fashion sounds great so far but what are its principles?
Fast fashion is all about output at any cost and that is why you’ll often find unethical things going on behind the scenes. On the other hand, slow fashion is all about committing to bettering the industry as a whole. So, slow fashion brands not only make longer-lasting and better-quality clothing, but they also look after their people on every level of the business. Buying from slow fashion brands supports this slow fashion movement and, hopefully, one day, the fashion industry will move out of the fast lane.
Slow fashion is the opposite of fast fashion. Where fast fashion is all about making clothes as quickly and as cheaply as possible, slow fashion focuses on quality, not quantity.
Fast fashion has been an issue for years now. Since fashion trends disappear as quickly as they came, fast fashion is an easy way for companies to make a quick bit of cash. And when we say ‘bit’, we mean potentially millions. However, when we buy fast fashion, we’re actually putting money into the pockets of businesses using unethical and environmentally damaging methods.
As more scandals came out in the news, more of us decided we needed to start making more conscious decisions when it came to our clothes. That’s why the slow fashion movement really began.
So, what exactly is it about fast fashion that is so bad? After all, fast fashion is more affordable for the everyday person. While that is true, the cost to the environment is far bigger. Here are just some of the reasons why fast fashion is bad:
Makes one want to think again before buying clothes made with mostly polyester and nylon.
It can be hard to resist the temptation of fast fashion, especially if you’re trying to watch what you spend. While slow fashion is better in almost every way, not everyone can afford to stock up on fewer, more expensive items.
So, where does that leave you, how do you avoid fast fashion?
Well, there are actually lots of ways to cut back on your fast fashion fix. For example, charity shops are great places to find second-hand clothes that are sometimes even from high-end brands. Similarly, make sure to check out social media for people selling their old clothes online.
If wearing something used isn’t doing it for you, you could rent your clothes instead. Several big-name brands offer rental services for their clothes meaning you can fill your wardrobe, not a landfill, with all the latest styles.
As we continue to produce slow fashion, processes and materials will become more affordable. Eventually, we hope that slow fashion will take over and be the first choice for most shoppers. It might take a while but making a start is the first step towards a more ethical and sustainable fashion world.
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