We are excited to announce that we have partnered with Isabel Spearman to launch an exclusive Baukjen dress at the Daily Dress Edit Autumn Pop Up.
We worked closely with Isabel to create the Izzie Dress, a flowing printed midi that will see you through the season in style.
Dress aficionado, Isabel Spearman, initially created the Daily Dress Edit as an Instagram account to share her favourite finds with her community of fellow dress lovers. The account soon became hugely popular which led to the creation of the annual Daily Dress Edit Pop Up. We sat down with Isabel to find out more about the inspiration behind the Daily Dress Edit and what you can expect from the Pop Up.
What inspired to start the Daily Dress Edit?
Post No.10, I worked with a lot of amazing businesswomen and in the corporate world. I really missed the fun of fashion and started the DDE account really as an excuse to trawl Instagram for pretty dresses as a guilty pleasure. I then discovered there were many more dress-obsessed women out there.
How important is it to you to champion small, slow fashion brands?
I have become so passionate about this; I feel incredibly lucky to have created this platform so that I can support and highlight these brilliant brands. I’d like to think shopping habits were beginning to change anyway, but post-lockdown I really feel that consumers are really ready to embrace a better way to shop. It feels very exciting.
I was approached by Grosvenor London to open the first one back in early 2019, when I only had 2k followers, so it was absolutely their idea rather than mine. However, it now makes complete sense to curate the best of these small brands either in the form of a virtual or physical Pop Up. I think having both is super important with customers returning each time to buy something they will love forever.
Will there be a variety of dresses in different style?
We will have over 120 styles and I have really carefully selected them all to flatter many different body shapes. There is definitely a running theme of colour and print but there should be something to suit everyone.
After the virtual Pop Up earlier this year, are you looking forward to hosting this pop up in person?
I love seeing my DDE customers face to face, not only after the year we’ve all had it is so wonderful to give them a lovely in-store experience but also, as a brand consultant as my day-job, I love seeing what people really respond to. I love challenging women to try something different, and I’m quite good at it and that’s just not something you can so well virtually.
You can find our gorgeous Izzie Dress exclusively at the Pop Up from 29th September – 17th October.
Book your appointment here to ensure that you don’t miss out.
The store is located at 14-15 Eccleston Yards, London SW1W 9AZ and It will be open every day from 29th September – 17th October 2021. The opening times are: 9am-6pm Monday – Saturday and 11am-5pm on Sundays.
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