A is for All. All of our manufacturers sign our Code of Conduct, protecting the environmental, social and ethical needs of the people within the factories
B is for B Corp. We’re proud to be a B Corp business, balancing purpose and profit
C is for Coalition. We’re proud members of the Sustainable Apparel Coalition and The Fashion Pact, working closely with them to address the fashion industry’s impact on the environment.
D is for Donations. We give at least 10% of our profits to charity and we donate clothes to charities including women’s shelters, Smart Works, Women’s Aid and Save the Children
F is for Fashion Pact. We have signed The Fashion Pact; a coalition with the objective of addressing the fashion industry’s impact on the environment
G is for Grandchildren. Let’s work together to do our very best to give them a healthier planet
H is for Human Contact. It’s important, so we have our own in-house friendly customer services team to help you with any questions
I is for Innovation. We are working towards repurposing old garments into new yarns and fabrics for future collections
K is for Keyworkers. Thank you, thank you, thank you. You get a special discount with us as you more than deserve it x
L is for Living Wage. We’re proud to be a living wage employer
M is for Miles Matter. We produce over 90% of our collection in Europe to minimise the carbon footprint
N is for No to Hate. We love people, whatever their gender, sexuality, ability, nationality, skin colour and religion
P is for Plastic Free Packaging. Our packaging is plastic free and bio-degradable
Q is for Quality. We take pride in ensuring every piece is made to last
R is for Reviews. It makes our day to read all your lovely reviews. Thank you
S is for Slow Fashion. Buy less, buy better and wear for years
T is for Tencel. Another favourite fabric.100% biodegradable and from sustainably managed forests
U is for Use and Reuse. We aim to eliminate waste by designing with longevity, ensuring the garment remains in perpetual cycles of use and reuse
W is for Washing Consciously. Please wash less, wash at 30 degrees and please avoid the long cycles
X is for Xcited. We’re excited to continually increase the amount of recycled, organic and sustainable fibres in our collections
Y is for You. You are at the heart of everything we do
Z is for Zero Waste. We pass on our fabric scraps and other left overs to schools to use

Notes of Bordeaux

Full-bodied, rich, fruity… that’s not our favourite claret that we’re referring to, but the juicy shades of bordeaux in our...

Styling summer whites with @jessicadiner

We partnered with dress obsessed Beauty Director, Jess Diner, to pick out her favourite summer pieces from our latest collection. When...

Colour Burst

“We wanted this collection to feel positive and uplifting” explains our head of design Natalie, of the vividly-coloured sweats in...